













1 Great Jones Alley
Occupancy
2017Location
688 Broadway, NoHo, NYCClient
Madison Realty CapitalThis 12-story, 45,000 square foot mixed-use development (commercial/residential) in the NoHo Historic District was hailed by as a modern landmark by a Landmarks Preservation Commissioner. Its Broadway facade features an innovative terra-cotta screen facade that honors the rich masonry and cast-iron articulation of its context, yet is unabashedly modern. The design also takes advantage of NoHo’s unique private service streets, with its unexpected main residential entrance from Great Jones Alley, an evocative remnant of the neighborhood’s industrial past.
Awards
American Architecture Prize, Winner - Architectural Design / Residential Architecture, 2017
Architizer A+ Awards, Special Mention, Residential - Unbuilt - Multi-Unit Housing (L > 10 Floors), 2017
Press
“One Great Jones Alley,” New York Lifestyles Magazine, November 2016
“NoHo Penthouse Was Last Week’s Top Residential Sale in Manhattan,” DNAinfo.com, October 2016
“New York’s Latest Crop of Luxury Residential Developments,” Wallpaper, February 2016
“An Alley Entrance for a NoHo Condo,” NY Times, November 2015
“Design-rich NoHo among NYC’s priciest neighborhoods,” NY Post, January 2015
“688 Broadway a huge hit with Landmarks Commission,” Curbed NY, October 2012
COLLABORATORS
BKSK Interiors – Interior Design; OLA Consulting Engineers – MEP/FP; Mueser Rutledge – geotechnical; Weidlinger/Thornton Tomasetti – structural & civil; HM White – landscape; Brian Orter Lighting Design – lighting; Wallover Architects – thermal baths; IROS Elevator Design elevator; James R. Gainfort AIA Consulting Architects – façade consultant; Vista Architectural Products – building envelope consultant; Boston Valley Terra Cotta – terra cotta consultant; Ryder Construction – pre-construction; Noble Construction Management Corp. – construction management; Lewis S. Goodfriend & Associates – acoustical; Christine Jetten – terra cotta glaze artist
Renderings by MARCH
"I want to reach out and touch this building."
Landmarks Preservation Commissioner